How To Find Influencers To Elevate Your Business And Your Brand
What exactly is influencer marketing? Essentially, influencer marketing revolves around the use of influential people that promote your products or services on social media. Here’s a couple of great examples. Selena Gomez and her $550,000 price tag for one sponsored Instagram post, or the popular soccer star Cristiano Ronaldo can partner with you for a mere $400,000 per post.
Yes, you read that right. The prices are for one Instagram post, and these famous people have millions of followers.
Influencer Marketing Works
From the above mentioned, we can see that influencer marketing works. Some of the reasons why it works are the following:
- It provides a return on investment that is usually a lot higher than other traditional digital marketing methods.
- Celebrities are more likely to inspire purchases.
- Millennials love this form of marketing.
- Third part validation of your products and services.
- The majority of consumers trust recommendations from others rather than content that comes from a brand.
The takeaway is simple.
You don’t need to pay the big bucks to Selena Gomez for your posts. You can form valuable relationships with other influencers whose prices are lower and whose sphere of influence aligns with your industry.
Finding the Right Influencers: Where to Shop?
In 2019, there are a lot of places where you can shop for influencers. First, you should conduct an influencer search locally and in your circles. Ask your colleagues and friends if there are any influencers they follow in your industry. Look for content creators in your area with engaged (instead of big) followings. Lastly, research on your own.
If you can’t find someone locally, no worries. We want to make sure you look for the best places. Here’s a brief listing of some of the best influencer marketing platforms:
- AspireIQ (formerly Revfluence)
- Open Influence (formerly InstaBrand)
- Find Your Influence
And many more.
To start, our main piece of advice would be to look for influencers who’s following matches the people that are likely to buy from you or use your services.
For the best approach, we recommend to establish a certain connection with the influencers, state what’s in for them (social shares from your channels, free products, link to their content etc.) and thank them for their time. People like to support and buy from people they know, like and trust.
For the best tips on effective social media management, make sure to keep reading our blog. And if you need expert help on your brand and a new digital marketing strategy, get in touch with us today and see how we can help! 833-933-8463